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Cotswolds

Charming Cotswold Village Boasts ‘UK’s Prettiest High Street’ with Independent Shops in Thatched Cottages

Situated near the Gloucestershire border in Worcestershire, the village of Broadway is often hailed as the “Jewel of the Cotswolds”. Its notably wide high street, lined with honey-coloured stone cottages featuring mullioned windows, prominent chimneys, and steep rooflines dating back to medieval times, creates an enchanting, fairytale atmosphere.

This elegant boulevard, which gives the village its name, is framed by towering trees, sweeping grass verges, and climbing wisteria, making it a delight to explore. Broadway, home to around 3,000 residents, is renowned for its blend of Tudor, Georgian, and Victorian architecture, alongside a thriving community of independent shops and eateries.

Visitors will find an array of independent boutiques such as Whatever The Weather, ROYLE COLLECTIVE, and 69b Boutique Sustainable Style, alongside inviting cafés including Leaf & Bean, Morris & Brown Café, and Hunters Tea Room. For those with a sweet tooth, The Cotswold Larder Cakery offers delightful treats, while the Broadway Deli provides traditional favourites like scotch eggs and pork pies in a nostalgic setting.

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No visit to Broadway is complete without stepping into one of its historic inns that capture the true countryside spirit. Notable establishments include the Swan Inn, The Horse & Hound, Crown & Trumpet Inn, and Snowshill Arms, each offering a unique and authentic experience.

Visitors frequently praise Broadway’s charm; one TripAdvisor reviewer wrote, “Broadway is a very nice town, different from all the other small Cotswolds villages. It’s tidy, peaceful and well designed. Its high street is perhaps its main landmark, with plenty of restaurants, coffee shops and souvenir shops, but well organised. Highly recommendable.” Another noted, “Just beautiful, lots of shops and places to eat and drink. Best visited out of season so you can appreciate the buildings and old world charm.”

The village’s allure has attracted celebrities seeking tranquillity, including Simon Cowell, with The Lygon Arms hotel at the heart of this prestige. This upmarket four-star hotel features The Grill restaurant, overseen by renowned chef James Martin, and has welcomed notable guests such as the Beckhams, Kylie Minogue, and members of the Royal Family.

Diners at The Grill can enjoy seasonal, local, and artisanal dishes alongside James Martin’s signature creations, while nearby Tavern by James Martin offers small plates, local ales, and seasonal delights in a cosy setting. Beyond The Lygon Arms, Broadway’s food scene flourishes with venues like The Broadbean specialising in tapas, Flipside Gastro Burgers, and The Shed at the elegant Dormy House hotel.

With its picturesque surroundings, charming high street, diverse shops, and exceptional dining experiences, Broadway offers a quintessential and memorable day trip experience. Visitors may even spot a famous face or savour a meal crafted by a celebrated chef during their stay.