When thinking of the Cotswolds, many immediately picture picturesque spots like Bourton-on-the-Water or Bibury. However, the best place to visit in this iconic region might actually be another gem: Cirencester.
The UK is home to an incredible variety of landscapes and towns—from tranquil lakes in the Lake District to dramatic Scottish coastlines, bustling market towns to serene fishing villages. With such diversity, it’s easy to feel overwhelmed when planning a staycation.
Luckily, Time Out has recently curated a list of the UK’s best places to visit in 2026, and Cirencester, Gloucestershire’s historic market town, ranks impressively at fifth place.
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Known as the “Capital of the Cotswolds,” Cirencester often flies under the radar despite being the region’s largest town. Unlike more tourist-heavy destinations such as Bibury, Cirencester offers a more authentic experience with better facilities and a wide array of activities.
The town features a unique blend of Roman history and contemporary charm. Visitors can explore the Corn Hall and Arcade, home to eclectic independent shops, or immerse themselves in nature at Cirencester Park—a scenic area abundant with deer and horses and the estate of the 9th Earl and Countess Bathurst.
History enthusiasts will appreciate the award-winning Corinium Museum, which houses one of the largest collections of Romano-British artifacts in the country. From mosaics and sculptures to coins, the museum presents a comprehensive look at the area’s Roman past. It also provides accessibility, a café, a gift shop, and the Cirencester Visitor Information Centre.
Cirencester boasts many historic buildings and inviting pubs perfect for leisurely visits. During the warmer months, don’t miss a swim at the Cirencester Open Air Swimming Pool—a charming historic spot dating back to 1869, making it one of the oldest outdoor pools in the UK.
Whether you’re drawn by its rich history, scenic beauty, or friendly atmosphere, Cirencester offers a vibrant and less crowded alternative for your next Cotswolds visit.