A recent survey by Which? has unveiled the best and worst holiday parks in the UK for 2025, with smaller, lesser-known brands outperforming familiar giants like Haven and Center Parcs in customer satisfaction. Notably, one of the top-rated parks has a location in Gloucestershire.
The survey gathered feedback from 1,700 Which? members, who rated their holiday experiences on factors such as cleanliness, accommodation quality, variety of free activities, and overall value for money.
Forest Holidays secured second place with an impressive 80% customer satisfaction score. This brand operates multiple parks across England, Scotland, and Wales, including one in the Forest of Dean, Gloucestershire. Guests praised Forest Holidays for its high-quality accommodation and cleanliness, though the value for money rating was a modest three stars.
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Topping the list was Potters Resorts, known for all-inclusive stays at locations in Essex and Norfolk. Potters earned an outstanding 87% customer satisfaction score, excelling with five-star ratings for facilities and accommodation, and topping the charts for the variety of complimentary activities. While generally an adults-only resort, Potters welcomes children at its Norfolk site during summer holidays. Despite being more expensive than other parks, guests felt the inclusive pricing—covering meals, drinks, diverse activities like pickleball and archery, plus West End-style evening shows—offered good value, resulting in a four-star rating for value for money.
Welsh favorite Bluestone Wales, nestled in picturesque Pembrokeshire, also performed strongly with an overall score of 77%. Known for luxury lodges and cottages, Bluestone received high marks for accommodation quality and children’s entertainment, though, like Forest Holidays, value for money was rated at three stars.
At the other end of the spectrum, Pontins ranked lowest once again with a 56% customer satisfaction score. Currently, Pontins operates only one open park—Sand Bay Holiday Village in Weston-Super-Mare, an adults-only site. Their other two parks remain closed for renovations. Customers criticized Pontins’ accommodation quality and overall cleanliness, with numerous negative reviews citing dilapidated chalets and poor hygiene. Despite being the cheapest option, many felt the value for money was lacking. Still, some guests praised Pontins for good food and lively entertainment, such as their highly regarded Bluecoats shows.
Largo Leisure Parks, a Scottish chain with six parks, scored 64%, though this was based on a limited sample of 30 respondents. A company spokesperson highlighted their strong online reputation, citing consistent 4.3+ star ratings across thousands of reviews on platforms like TripAdvisor and Google, and assured ongoing improvements.
Away Resorts, managing 25 parks nationwide including locations in the south-west and Isle of Wight, also scored 64%. The company received poor marks for customer service and value for money, though its accommodation cleanliness and quality earned three stars.
Center Parcs, the UK’s most popular holiday park provider, earned a 69% customer satisfaction score. While praised for accommodation and facilities, it fell short on free activity options and value for money. One Which? member described it as “very expensive” despite excellent lodgings.
Similarly, Haven matched Center Parcs’ score of 69% but only garnered two stars for food and drink options and the range of free activities.
Other brands like Park Holidays and Butlins were also mentioned but without specific rankings.
Overall, the survey demonstrates a shift in customer preference toward smaller, inclusive parks that balance quality accommodation with diverse complimentary activities, even if at a premium price. Meanwhile, some long-established providers struggle with maintaining standards and value perception.