After serving the Cirencester community for almost 12 years, He Says She Waffles has announced it will close its doors for good on Sunday, January 4. The popular waffle shop, nestled in Templar Mews, expressed deep gratitude to its customers and staff while sharing concerns over government policies affecting the hospitality industry.
In a heartfelt Facebook message, owners Debbie and Carla revealed their decision to close was driven by the challenges posed by current government regulations. They said, “Ideally, we would have liked to continue a bit longer, but unfortunately, Government policy has made things extremely difficult for the hospitality sector, which in turn has led us to this decision.”
The message celebrated the longstanding relationships built with customers, noting the privilege of being part of their celebrations and daily lives. They also acknowledged the dedication of their team, past and present, whose hard work formed the backbone of their business.
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He Says She Waffles will remain open throughout the week leading to its final Sunday closing, except for New Year’s Day. The announcement has prompted an outpouring of support and sadness from loyal patrons on social media. Many shared fond memories and expressed regret at losing a cherished local spot.
One customer remarked, “We love your place and are heartbroken by this news. Whenever we came to Cirencester, we always came to see you. There is truly no other place like it.” Another reflected, “A brilliant and fair-priced place I loved coming here. I’m sorry you’ve had to close and wish you all the very best in your next venture.”
The closure comes amid recent changes announced in the November Budget by Chancellor Rachel Reeves. The introduction of a new business rates system aims to lower rates multipliers for retail, hospitality, and leisure businesses, funded by increased rates on larger commercial properties such as warehouses. While the Treasury asserts this will rebalance the tax burden and support smaller firms, industry leaders warn the changes could inadvertently increase costs for many. The British Beer and Pub Association estimates this could cost the hospitality sector an additional £150 million, risking 12,500 jobs.
As He Says She Waffles closes its chapter, its story reflects the broader challenges facing small hospitality businesses navigating evolving economic policies.