Ledbury, a market town in Herefordshire, recently unveiled the results of a £25,000 study focused on enhancing its local tourism industry. However, this initiative has sparked frustration among some residents who feel the town is overlooking simpler, more cost-effective opportunities.
The study, culminating in the “Tourism, Events and Markets Action Plan,” was developed after consultations with local stakeholders. Its key recommendations include establishing a market growth group involving traders and retailers and hiring a dedicated tourism and markets manager. To ensure ongoing oversight, the town council plans to form an 18-member Tourism, Events & Markets Action Plan (TEMAP) Project Board, tasked with meeting monthly to manage the project’s progress.
A representative from the town council explained that the funding, sourced through Herefordshire Council, supports the town’s broader economic development goals alongside other market towns.
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Despite these efforts, local entrepreneur Robin Oakey, co-owner of The Barn near St Katherine’s Square, voiced strong criticism. He claimed the council has ignored a viable, low-cost solution: revitalizing the farmers’ market in the town’s new public space. Having organized and financed a pilot farmers’ market on the square in April—which was well-received by both traders and visitors—Oakey expressed frustration over the perceived bureaucratic hurdles and negativity blocking further progress. He likened the experience to “wading through mud.”
The council’s plan notes that St Katherine’s Square could host additional market stalls during major events, recommending minor investments in electric connectivity and greenery to enhance its appeal. Oakey countered that the initial design of the square, despite considerable grant funding, neglected these essentials. Efforts on his part to add greenery met resistance, leaving him disheartened by missed opportunities.
Reflecting on the situation, Oakey remarked, “So much could have been achieved with all that money.”