As the 2026 Cheltenham Festival approaches, accommodation prices in Cheltenham have skyrocketed, making a luxurious stay nearly three times more expensive than usual. Analysis from IrishRacing.com, examining over 1,300 properties on Booking.com and Airbnb, reveals a staggering hike in rates for festival week compared to surrounding periods.
On Booking.com, a five-night stay from March 9 to 14, 2026, averages £3,772—an increase of 288.9% from the previous week. Airbnb fares are also steep, with the average for the same period reaching £1,450, a 133.1% rise.
In contrast, Benidorm—a popular retreat for British and Irish race fans—offers a cost-effective alternative. This coastal Spanish city, known for its sunny weather and vibrant atmosphere, sees a surge in visitors during Cheltenham as fans flock to its 800 to 1,000 predominantly British bars to watch the races live on big screens by the pool. Richard Jobling of Benidorm And Beyond highlights the city’s lively sporting community and the dedication of fans who reserve prime spots early to enjoy the festival under the sun.
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Combining data from both Booking.com and Airbnb, the average five-night stay in Cheltenham during the festival climbs to £2,611, a 228% jump from the previous week. In contrast, Benidorm prices average £462 for accommodation on the same dates.
Transportation costs further emphasize the savings: flights to Alicante, the nearest airport to Benidorm, average £646 for the festival week, while travel to Cheltenham itself averages £2,635—over three times the cost.
Accommodation options in Cheltenham vary widely. The cheapest Airbnb listing is a one-bedroom cottage located 15 km from the racecourse at £579, while the priciest is a one-bedroom apartment just 3 km away, costing £2,500. Booking.com shows a range from a £1,033 double room in a guest house 6.5 km from the track to an extravagant £8,812 townhouse with three bedrooms situated 2 km from Prestbury Park.
For racegoers seeking excitement without the premium festival price tag, Benidorm offers a compelling option to enjoy Cheltenham’s thrills in a sunny, lively setting—saving thousands and delivering a unique experience.