Adam Henson, the familiar face of BBC’s Countryfile, has reflected on his career and future ambitions, revealing he is far from feeling “satisfied” with his achievements. Having joined the popular show in 2001 after a nationwide search for a new presenter, the 59-year-old continues to balance his television role with managing the thriving Cotswold Farm Park.
Since taking over the farm from his father, Joe, in 1998, Adam has grown the family business into a bustling attraction that welcomes over 70,000 visitors annually, alongside operating a commercial farm. His agricultural work includes cultivating wheat, spring barley, oilseed rape, and tending to a flock of 350 ewes and various rare farmyard animals.
Recently branching out, Adam has authored a series of books for adults and two for children, sparking curiosity about a potential shift towards kids' television. However, he humorously shut down the idea of becoming a presenter on children’s TV channels like CBeebies, preferring to focus on his writing and educational initiatives through the farm.
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Adam also dedicates his time to campaigning for sustainable, low-carbon farming methods, juggling this commitment alongside his media and writing projects. Despite his busy schedule, he admits to limiting his computer time to brief sessions and starts his day with long walks accompanied by his sheepdogs and family dog.
When asked if he feels he has reached the peak of his career, Adam was candid: “No. There is so much more to do.” One of his passions is advocating for the introduction of an agricultural GCSE, a cause gaining momentum among both media and farming professionals.
Reflecting on the future of Cotswold Farm Park, Adam noted that his father intentionally left room for growth, leaving plenty of opportunities for him to expand the farm’s offerings and educational reach.
For now, Adam hopes his children’s books will inspire young people to understand where their food comes from. He will return to BBC Two’s Countryfile on July 13 at 7 pm, visiting the Padda family’s renowned soft-fruit farm in Worcestershire’s Vale of Evesham. There, viewers will learn the secrets behind their successful crop and meet the dedicated workers who keep the farm thriving. The episode also celebrates the finest of British produce.