The King’s Arms, a charming 500-year-old gastropub nestled in Prestbury, Gloucestershire, has unveiled an exciting new initiative aimed at fostering community spirit and encouraging locals to rediscover their favourite gathering spot. Known for its quirky charm, inglenook fireplaces, and rustic wooden beams, the pub offers an inviting atmosphere filled with cosy dining nooks that make every visit special.
As part of this new campaign, each day of the week will be centered around a unique “core moment,” blending sustainably sourced seasonal food, carefully curated drinks, engaging entertainment, and a welcoming community atmosphere. This approach aims to provide guests with fresh and meaningful reasons to visit the pub throughout the week.
The King’s Arms joins the wider Heartwood Collection initiative, which spans 35 locations across the UK, all dedicated to creating warm, genuine hospitality experiences. A key component of this campaign is the recently launched ‘Treats’ app, designed to deepen the relationship between pubs and their patrons by offering rewards and special incentives.
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Heartwood Collection’s CEO, Richard Ferrier, emphasized the broader vision: “Heartwood Inns has always been about more than just food and drink. With our new ‘Reasons to Visit’ initiative, we’re creating spaces for community, connection, and celebration at our pubs. From quiz nights to Sunday roasts, it’s all about celebrating those core memories many of us share at our local pubs, alongside our usual outstanding offerings.”
With its mix of historic charm, quality seasonal fare, and community-driven events, The King’s Arms stands as a beacon of local hospitality, inviting everyone to make it their go-to spot for food, fun, and fellowship.